Introducing Our New Designer Letters By Shells!

We’re beyond excited to introduce Shelly Kim as the newest licensed designer to join the Sizzix family! Known for her vibrant, fun, and uplifting designs, Shelly is the creative force behind Letters By Shells, and her first collection with Sizzix is set to launch in September 2025. Get ready for a colourful and joyful crafting experience as Shelly’s unique style comes to life through 7 Thinlits sets and a 2D mini embossing folder.

All about Shelly Kim...

Based in sunny Los Angeles, Shelly Kim is a self-taught artist with a passion for lettering, DIY projects, and playful illustrations. Her artistic journey began in 2015 as a way to relieve stress from her demanding job, where she began decorating her work cubicle with cheerful, colourful affirmations. What started as a personal project blossomed into a full-fledged creative venture, and today Shelly’s art is all about spreading positivity, love, and a little bit of whimsy.

Shelly’s designs are all about creating a world that’s a little more joyful, and inspiring others to make what they wish existed. Through her work, she encourages crafters to embrace their creativity and spread happiness through their art.

Shelly Kim’s First Sizzix Collection

Shelly’s debut collection for Sizzix is bursting with the same vibrant, uplifting energy that has made her artwork so beloved. The collection features 7 Thinlits sets and a 2D mini embossing folder with fun cutesy designs including playful fruits, florals, and cheery sentiments.

Why You’ll Love Shelly Kim’s Collection

Shelly’s art is all about embracing joy and positivity, and her Sizzix collection is no different. Whether you’re creating a heartfelt card, a scrapbook page, or a DIY gift, these versatile dies will help you craft with heart. The cheerful designs are easy to use and perfect for crafters of all skill levels, whether you're a beginner or a seasoned pro.

Shelly’s mission to inspire others through creativity shines through in every piece of her collection, making it the perfect way to add a little more love and positivity to your crafting.

Stay Connected with Shelly Kim

Shelly’s infectious positivity and creativity have garnered a loyal following on social media, and we encourage you to join the community! Follow Shelly on Instagram @lettersbyshells for daily doses of inspiration, and visit her website at Letters By Shells to learn more about her journey and creative process.

Get Ready to Craft with Shelly Kim!

Mark your calendars for September 2025 and get ready to add Shelly Kim’s joyful and colourful designs to your crafting toolkit.

We can’t wait to see the beautiful projects you’ll create with Shelly’s designs, and we know they’ll bring a burst of happiness to your crafting space!