Privacy Policy

Ellison understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it.
1. Definitions and Interpretation
In this Policy, the following terms shall have the following meanings: Account means an account required to access and/or use certain areas and features of Our Site.
Data Protection Legislation We also use various forms for listing, selling, purchasing and returning products offered on our Site. We may collect, depending on the form, your contact information (i.e., your mailing address, e-mail address, telephone number, product destination information and necessary financial/billing information (e.g., your credit card number)). Contact information is used to process a sale. We use third parties to accept and process credit card payments for purchases of products on our Site.
Special Competitions or Promotions. (i) unless and until the General Data Protection Regulation ((EU 2016/679) (GDPR) is no longer directly applicable in the UK, and any national implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK and then;
(ii) any successor legislation to the GDPR or the Data Protection Act 1998.
personal data shall have the meaning provided in Data Protection Legislation.
2. Information About Us
Our Site is owned and operated by Ellison Europe Limited (collectively referred to as "We", "Us", "Our" in this Privacy Policy), a limited company registered in England under company number 06045703, whose registered address is Unit 3 Whitegate Industrial, Estate Whitegate, Wrexham LL13 8UG
3. What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site and will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
4. Your Rights
4.1 As a data subject, you have the following rights under Data Protection Legislation, which this Policy and Our use of personal data have been designed to uphold:

a) the right to be informed about Our collection and use of personal data;

b) the right of access to the personal data We hold about you;

c) the right to rectification if any personal data We hold about you is inaccurate or incomplete;

d) the right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you;

e) the right to restrict (i.e. prevent) the processing of your personal data;

f) the right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);

g) the right to object to Us using your personal data for particular purposes; and

h) rights with respect to automated decision making and profiling.

4.2 If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 14 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.
5. What Data Do We Collect?
Depending upon your use of Our Site, We may collect some or all of the following personal data:

a) name;

b) date of birth;

c) gender;

d) mobile number;

e) business/company name;

f) job title;

g) profession;

h) contact information such as billing address, delivery address, email address and telephone numbers;

i) demographic information such as preferences, and interests;

j) financial information such as bank account and card payment details

k) technical data including internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website

l) FacebookID

m) Avatar Image

n) other information (including images) that we may from time to time invite you submit to us. We will make it clear how we will use any information submitted voluntarily at the time we invite you to submit it.

6. How Do We Use Your Data?
6.1 All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under Data Protection Legislation at all times.
6.2 Our use of your personal data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data (e.g. by subscribing to emails), or because it is in Our legitimate interests. Specifically, We may use your data for the following purposes:

a) providing and managing your Account;

b) providing and managing your access to Our Site;

c) personalising and tailoring your experience on Our Site;

d) supplying Our products to you (please note that We require your personal data in order to enter into a contract with you);

e) personalising and tailoring Our products for you;

f) replying to emails from you;

g) supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by contacting us;

h) market research;

i) analysing your use of Our Site using Google Analytics and gathering feedback to enable Us to continually improve Our Site and your user experience.

j) We will use the basic data you have given to Facebook to link into our email software. This will allow us to improve and personalise your email newsletter experience with Sizzix

6.3 With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you vis Google AdWords or by email, telephone, text message or post with information, news and offers on Our products. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003.
6.4 Please note that We do not control the activities of third parties whose content appears on Our Site, nor the data they collect and use and advise you to check the privacy policies of any such third parties.
6.5 You have the right to withdraw your consent to Us using your personal data at any time, and to request that We delete it.
6.6 We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Different retention periods apply for different types of data, however the longest We normally hold personal data for is 6 years.
7. How and Where Do We Store Your Data?
7.1 We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it.
7.2 Some or all of your data may be stored outside of the European Economic Area. You are deemed to accept and agree to this by using Our Site and submitting information to Us. If We do store data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under Data Protection Legislation. Our transfer of personal data to the US is under the EU-US Privacy Shield.
7.3 Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.
8. Do We Share Your Data?
8.1 We may share your data with other companies in Our group. This includes Our holding company and its subsidiaries.
8.2 We may sometimes contract with third parties to supply products and services to you on Our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.
8.3 We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information using Google Analytics and Google AdWords. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.
8.4 In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.

8.5 We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

8.6 In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.
9. Use of Youtube API Services

We use YouTube API services to embed our Youtube Channel video content on websites . By using the website you acknowledge that the Sizzix website uses the YouTube API services. You can learn more about the Google Privacy Policy and Youtube Terms of Services by clicking on respective links.

10. What Happens If Our Business Changes Hands?
10.1 We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.

10.2 In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes.

11. How Can You Control Your Data?
When you submit personal data via Our Site, you may be given options to restrict Our use of your data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details and by managing your Account).
Users can opt in to receive push notifications related to their activity on the Sizzix app platform. No personal details are sent within a push notification and users are able to enable or disable them within their profile page.
12. Your Right to Withhold Information

You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

13. How Can You Access Your Data?

Under Data Protection Legislation, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at using the contact details below in section 14.

14. Our use of Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
15. Contacting Us

If you have any questions about Our Site or this Privacy Policy, please contact Us by email at  or by post at Unit 3 Whitegate Industrial, Estate Whitegate, Wrexham LL13 8UG. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 12, above).

16. Changes to Our Privacy Policy

We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

17. Children’s Personal Information

We recognize the importance of protecting the privacy of children. We do not knowingly collect personal information online from children under the age of 13. If we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under the age of 13, please contact us immediately at 0844 499 8181 or email

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