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Passionate for art from a young age, Jorli began her official training as the recipient of the Laguna Beach Festival of the Arts scholarship, and continued her education at Brigham Young University and Laguna College of Art and Design. Her mother, LaDorna Eichenberg, the founder of Ellison, involved Jorli in the business from the beginning. Her artwork launched the first 2000 Ellison Educational dies. She still designs for Ellison, Sizzix and the quilting segment of the business.