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Hero Arts began in Jackie Leventhal's Berkeley cottage, where she and her young son, Aaron, drew images and made stamps to enliven their letters and cards. Hero Arts quickly turned into a vital force in the growing stamp movement. Craft fairs gave way to gift shows, and local retail grew into international wholesale distribution. Today, the company is an innovator in the cardmaking and scrapbooking industries, with leading designs and award-winning green business practices.